Pre Après started with a simple question: What does a skier or outdoor enthusiast wear when they’re not in technical gear? We wanted to create something missing in the market – timeless everyday apparel of high quality, inspired by the spirit of the outdoors. Clothing that feels natural in the city while still reflecting an active lifestyle.

In 2022, Pre Après became a reality. Together with Hermund, Magnus, and Mathias, we founded a brand that celebrates the joy and passion for outdoor activities. As former alpine skiers and outdoor enthusiasts, we’ve always been surrounded by technical gear from famous brands. But we felt there was a gap – something that could be worn casually without losing the connection to the mountains and nature. We wanted to create apparel that belongs just as much at après-ski as it does at a café in the city.

We value collaboration and the strength of diverse perspectives. Our team isn't just a group of colleagues – we're a close-knit unit dedicated to creating high-quality, unique casualwear for our customers. Each of us is committed to the brand's success and takes pride in our work. Whether we're designing new collections, managing finances, or creating content, we bring our expertise and passion to the table. We're looking forward to growing and expanding our brand with the support of our team and our customers