ABOUT PRE APRÈS
We started Pre Après with one simple idea — to make clothes for the moments before and after the adventure. What began as a passion project between former competitive skiers from Sunnmøre, has grown into a brand rooted in everyday comfort and a love for the outdoors.
Born Somewhere Quiet...
Pre Après began in the west of Norway, right between fjords, forests, and mountains.
Josefine had an idea to start something of her own, and it quickly turned into a shared family project with her two older brothers and a close friend. It came from a need for something simple: clothes to slow down in.
The kind you reach for once the gear comes off, or before you head out. Comfortable enough to live in, and considered enough to feel good in.
THE TEAM
We’re a small team with a big love for the outdoors, thoughtful design, and doing things properly.
Pre Après started as a side project, something we worked on in the evenings, just for fun. But over time, it grew into something more.
That shift led Josefine and Hermund to leave behind the corporate path and build Pre Après full time. Magnus handles the financial side, while Mathias brings the brand to life through film.
Together, we do most things ourselves — from product development and design to packing orders and telling the story.
This isn’t fast fashion
This is for mornings on the porch, evenings in the car, and everything in between.
For the ones who feel most like themselves when they’re outside — or just heading there.
THANK YOU
We're incredibly grateful for everyone who’s supported us, from the early days to now.
Friends, creators and outdoor lovers who believe in what we're building, and choose to be part of it in their own way.
Thank you for being with us.
With love from Josefine & the team at Pre Après
