Our Story
Pre Après makes everyday clothing shaped by life outdoors. We bring an outdoor identity to relaxed silhouettes and carefully chosen fabrics, with a focus on fit, comfort and lasting quality.
The beginning
As former alpine skiers, the outdoors has always been part of our lives. So has an interest in clothing. We wanted everyday pieces that brought the two together: the outdoor identity we connected with, alongside the fabrics, fit and sense of style we were looking for.
We began by making a few pieces for ourselves and our friends. There was no plan to start a brand; we were making clothes we wanted to wear. As more people took an interest, that small project became Pre Après.
The people
Pre Après is a small, family-run company. Josefine started the project, joined by her older brothers, Magnus and Mathias, together with Hermund.
Today, Josefine and Hermund work on the brand full time. Magnus oversees the finances, and Mathias tells our story through film. From the first designs and orders we packed ourselves, we have remained closely involved in the work and the decisions behind each collection.
The making
Most of our clothes are produced in Portugal, with close attention to fabric, fit and construction. Our Summit Half Zip is made in Turkey. We develop pieces that feel good to wear and hold their place in an everyday wardrobe.
We favour continuity over constant replacement. Styles return and evolve, rather than being replaced with every season. Making clothes that wear well and are worth keeping is central to how we approach design and production.
We're incredibly grateful for everyone who’s supported us, from the early days to now.
Friends, creators and outdoor lovers who believe in what we're building, and choose to be part of it in their own way.
Thank you for being with us.
With love from Josefine & the team at Pre Après
